Create a winner digital strategy for the holidays


While Black Friday and Cyber Monday are in the rearview mirror, Boxing Day, Christmas and New Year’s are knocking at the door. As we enter the busiest shopping time of the year, digital marketers need to pull out all the stops to get their share of the spending pie.

Gratitude is the best attitude


2023 has certainly been another challenging year not just for South Africa, but globally. However, there is always positive news to be found, and it seems that 2024 might be just that.

What makes YOUR business stand out?


There are of course many reasons why some businesses fail while others succeed, but lack of differentiation is often at the top. So have you recently asked yourself, “what makes my business stand out?”.

Building momentum through small victories


September is a special month for us as we celebrate AdMarula’s birthday. Building momentum over the past 12 years has provided us with many small victories. Looking back, here are some of the greatest lessons I’ve learnt (so far).

Finding untapped growth in your digital marketing plan

Digital Marketing Plan Daniel-Gross-Admarula-Aug2023

Digital marketing is rapidly evolving alongside constant updates to search engine algorithms, consumer shifts and technological progress. The global digital advertising market is expected to grow from $178.29 billion in 2022 to $185.17 billion in 2023.

Interview with Daniel Goldberg, Co-Founder and CEO at Bridgement

Bridgement Daniel Goldberg Interview AdMarula

This month we chat to Daniel Goldberg, Co-Founder and CEO at Bridgement, a company that offers simple credit facilities for small businesses, 100% online. Started by a group of data scientists and engineers who are passionate about helping their customers grow, Bridgement’s goal is to use technology and data to bring a new approach to business finance in South Africa.

Is Email Marketing dead?


Not too long ago, email marketing was one of the main forms of digital marketing for many businesses, but now various platforms and ways to get a digital marketing message across exist.