Time to leverage AI’s capabilities in your digital strategy (if you haven’t already)
According to the US Digital Marketing Institute, 49% of the value of the NASDAQ and 25% of the US stock market consists of just six companies, and they’re all AI companies. So what does this mean for marketers?
Create a winner digital strategy for the holidays
While Black Friday and Cyber Monday are in the rearview mirror, Boxing Day, Christmas and New Year’s are knocking at the door. As we enter the busiest shopping time of the year, digital marketers need to pull out all the stops to get their share of the spending pie.
Gratitude is the best attitude
2023 has certainly been another challenging year not just for South Africa, but globally. However, there is always positive news to be found, and it seems that 2024 might be just that.
Why good SEO doesn’t always equal high rankings
Website owners regularly express frustration about their well-optimized site’s inability to rank, despite facing minimal competition. So why doesn’t good SEO always equal high rankings?
What makes YOUR business stand out?
There are of course many reasons why some businesses fail while others succeed, but lack of differentiation is often at the top. So have you recently asked yourself, “what makes my business stand out?”.
Building momentum through small victories
September is a special month for us as we celebrate AdMarula’s birthday. Building momentum over the past 12 years has provided us with many small victories. Looking back, here are some of the greatest lessons I’ve learnt (so far).
Finding untapped growth in your digital marketing plan
Digital marketing is rapidly evolving alongside constant updates to search engine algorithms, consumer shifts and technological progress. The global digital advertising market is expected to grow from $178.29 billion in 2022 to $185.17 billion in 2023.
What does a cookieless future mean for affiliate marketers?
Could increased demand on privacy and GDPR laws point to a cookieless future for affiliates? A future where tracking via cookies will be phased out.
Interview with Daniel Goldberg, Co-Founder and CEO at Bridgement
This month we chat to Daniel Goldberg, Co-Founder and CEO at Bridgement, a company that offers simple credit facilities for small businesses, 100% online. Started by a group of data scientists and engineers who are passionate about helping their customers grow, Bridgement’s goal is to use technology and data to bring a new approach to business finance in South Africa.
Is Email Marketing dead?
Not too long ago, email marketing was one of the main forms of digital marketing for many businesses, but now various platforms and ways to get a digital marketing message across exist.
