Finding untapped growth in your digital marketing plan

Digital Marketing Plan Daniel-Gross-Admarula-Aug2023

Digital marketing is rapidly evolving alongside constant updates to search engine algorithms, consumer shifts and technological progress. The global digital advertising market is expected to grow from $178.29 billion in 2022 to $185.17 billion in 2023.

Is Email Marketing dead?


Not too long ago, email marketing was one of the main forms of digital marketing for many businesses, but now various platforms and ways to get a digital marketing message across exist.

Interview with James MacDonald, Digital Marketing Manager at Homechoice


Interview with James MacDonald, Digital Marketing Manager at Homechoice Describe yourself in 3 wordsGeeky, stubborn & relaxed. Tell us a bit about your journey the past few years working in the digital team at Homechoice? It has been an incredible journey of rapid learning, both personally and for the business. We had to adapt at […]

Most common digital marketing mistakes

digital marketing mistakes

Most common digital marketing mistakes Digital Marketing, being the most evolving field, possesses significant challenges to marketers and businesses. If your business is currently failing to get the desired results in sales, lead conversions, traffic generation, and more, then it’s possible that mistakes are being made with your current digital marketing efforts. Here are some […]

Merchants, Publishers: Are you ready?


With exactly four weeks to Christmas, the end of another year is in sight, and most South Africans will be getting ready to take their annual holiday and get their gift shopping sorted.  For some retailers, the holiday season can represent as much as 30 percent of annual sales with hobby, toy and game stores […]

Publishers carefully optimistic


It has certainly been a tough few months, particularly for publishers. With advertisers slashing budgets and consumers clinging onto their pennies, publishers have had to be creative in order to survive. But every dark cloud has a silver lining, and these challenging times also present opportunities for publishers who are adaptable and resourceful. Reward and […]