Interview with Lisa Bell, Digital Entrepreneur

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Meet Lisa Bell, writer, editor, author, and Director at The Word Architect. She is also the founder of The Organic Shop, an online health shop providing a range of natural and cruelty-free products for men, women, children, babies, and even furry family members. She loves to talk about all things marketing, copywriting, digital marketing, and social media.

Create a winner digital strategy for the holidays

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While Black Friday and Cyber Monday are in the rearview mirror, Boxing Day, Christmas and New Year’s are knocking at the door. As we enter the busiest shopping time of the year, digital marketers need to pull out all the stops to get their share of the spending pie.

Gratitude is the best attitude

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2023 has certainly been another challenging year not just for South Africa, but globally. However, there is always positive news to be found, and it seems that 2024 might be just that.

Why less is usually more in Digital

daniel-gross-admarula-august2022

Why less is usually more in Digital I often tell clients/marketers/start-ups: “Rather do a few channels well than all of them poorly”. While this statement applies to all areas of life, it is particularly relevant to internet marketing. Of course, if you have an unlimited budget and time, then definitely go ahead and design a […]

Voice search for Affiliate Marketers

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When preparing your affiliate marketing activities for voice commands, it’s good to know if your target group is likely to use voice search. For example, a survey done by searchengineland.com of tech-savvy users, show that he age group with the heaviest voice search usage is the oldest group, ages 65-plus. 88% of respondents aged 65 […]

Less is more – more or less

I often tell clients/marketers/start-ups: “Rather do a few channels well than all of them poorly”. While this statement applies to all areas of life, it is particularly relevant to internet marketing. Of course, if you have an unlimited budget and time, then definitely go ahead and design a new site, set up a pay-per-click (PPC) […]

Most important SEO trends in 2019

New year, new challenges and for any affiliate/online marketing professional staying on top of the latest SEO trends and changes should be high on the priority list. We know you are busy, so we’ve saved you the effort of scanning through all the sources and brought you a short-list of the most current SEO trends […]