While Black Friday and Cyber Monday are in the rearview mirror, Boxing Day, Christmas and New Year’s are knocking at the door. As we enter the busiest shopping time of the year, digital marketers need to pull out all the stops to get their share of the spending pie.
2023 has certainly been another challenging year not just for South Africa, but globally. However, there is always positive news to be found, and it seems that 2024 might be just that.
Website owners regularly express frustration about their well-optimized site’s inability to rank, despite facing minimal competition. So why doesn’t good SEO always equal high rankings?
It is estimated that approximately 80%-90% of e-commerce start-ups fail, meaning the e-commerce success rate is less than 20%.
Why less is usually more in Digital I often tell clients/marketers/start-ups: “Rather do a few channels well than all of them poorly”. While this statement applies to all areas of life, it is particularly relevant to internet marketing. Of course, if you have an unlimited budget and time, then definitely go ahead and design a […]
Back to basics for SME’s The explosion of digital marketing options means that many businesses are spread too thin across too many channels these days. We often do audits for new and existing clients on their digital assets/channels’ performance. With so much data spread over so many channels, it is crucial for businesses to do […]
The last 12 months have changed the world – perhaps for good. We have had to deal with an unthinkable amount of change in a relatively short space of time, and very few industries have been left untouched. But what trends are we likely to see in Digital Marketing in 2021? So far it seems […]
2020 and the emergence of COVID-19 has altered the way we all live and work, including the world of Digital Marketing. While the pandemic’s full impact is still to be determined, its effects on Digital Marketing has been profound as people increasingly go online to meet their day-to-day needs. From SEO to the way businesses […]
When preparing your affiliate marketing activities for voice commands, it’s good to know if your target group is likely to use voice search. For example, a survey done by searchengineland.com of tech-savvy users, show that he age group with the heaviest voice search usage is the oldest group, ages 65-plus. 88% of respondents aged 65 […]
This month we chat to Odette Faling, CEO at Wanago Travel – a new online travel agency with a difference. Having spent the last ten years (eight of which were in the travel industry) gaining extensive experience in marketing, sales, affiliate marketing, lead generation, traffic acquisition, building partnerships, global expansion and marketing strategies, Odette shares […]